Born in Kenya and also raised in Iran and Singapore, the love for travel grew naturally. As did the fascination for the journey of life itself.
After graduating from high school with Art as a 'major' and later studying Photography at Art School, I enjoyed the opportunity to sharpen my senses with my camera, while earning a living as a flight-attendant.
When photographing I am drawn to the more day to day things in life. I prefer to take portraits of the ordinary things people are often surrounded with, rather than the people themselves. 
Someone I admire greatly for his creative work, let me in on this RW Emerson quote to describe what he thought was applicable:-                         
 "The invariable mark of wisdom to see the miraculous in the common" 
With this tendency to reflect on what is hidden within the ordinary, I began to notice a rather unpretentious and practical element of my work as a flight-attendant. And it was as close-at-hand as 'the seat pocket in front of you'... ;-)
Flight-safety instructions such as; "Breathe Normally" and "First Help yourself, then the others", just to name a couple, proved to be so very applicable in daily life. Flight Safety turned into 'Life Safety' for me! 
This insight, as well as understanding more about my way of capturing things photographically, made things come together for me, and the essence of the RITTRSHAUS brand was (air;) born.
Only recently, I have been able to let go of the idea that I should be either a 'photographer' or a 'sweater brand'. I have chosen to simply see myself as someone who enjoys bringing her ideas and (in)sights to life! 
Whatever RITTRSHAUS product you may buy, my goal is to inspire you to become more aware. To take it slower. To ask yourself what it is that you pay attention to in your life and if it bringing you closer to who you really are or want to be? 
I am confidant that, if you practice a sustainable mind and 'enjoy the journey' while you're at it, it will help others to do so too. 
It's all about choices really; "Chicken or Pasta?" ;-)