I am Heleen Rittershaus and for me it's about creating peace of mind and inspiring awareness about the fact that we always have a choice. 
The first 20 years of my life I spent in 4 different continents. My dad was sent overseas for work and the rest of the family joined him. Although this was not my own choice, I am very grateful for the experiences it has given me, positive and less positive. 
In 1995 I chose to leave 4 years of studying Photography at Art School behind, and apply for a job as a flight attendant. 17 wonderful years later, in 2012, I felt the urge to re-invent myself again so I chose to resign from this job and to tap back into my creativity. 
Looking back and 'connecting the dots', it became apparent to me that creating some sort of visual mindfulness, had become a red thread within my creative expression. The pocket camera my parents had given me when I was 12, became my 'organising eye' and I have used camera's for this purpose ever since.
Collecting memories photographically, as a tangible overview of my life, has helpt me to get a grip on the constantly changing surroundings and people around me. I came to realise that I have always subconsciously been practicing this personal method of sustainability if you will.
More recently I came up with my 'Flight Safety = Life Safety' concept which communicates through printed tee's and sweats. Although a completely different product, it also expresses the same need for clarity of mind. "First Help Yourself, then the Others" as they wisely advise in the airline business. And how helpful is this simple reminder in daily life too!
Creating awareness about your mind-set, realising what you stand for and how everything you do, say, buy, eat or avoid, has an impact. And that it reflects your mind, your character, your soul and your heart. 
I enjoy noticing that there is more to what is often taken for granted or seemingly mundane. Taken out of context, given another platform and put into use in a different way, can often shed a pleasantly surprising and new light on things.., literally or figuratively speaking. 
RITTRSHAUS is about sustainability in the broadest sense. Experiencing your own 'response-ability'. Making a positive difference through the choices you take, for yourself as well as for your surroundings. 
I am inspired by the journey of life itself and I am enjoying this journey so far:)   
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Exhibitions

2017 --         Nyhavn -- Conceptstore -- Sustainable Fairtrade Products -- Shirts -- Haarlem

2017 --         School of Life -- Shop & Café -- Products to inspire the mind.. -- Shirts -- Antwerp (Belgium)

2017 --         Soul Salon -- Sustainable Fashion Trade Show -- Westergasfabriek -- Group -- Shirts -- Amsterdam

2017 --         Pause Fashion Hub -- Sustainable Fashion Events -- Posthoorn Church -- Group -- Shirts -- Amsterdam

2016 --         TOON Amsterdam -- Platform for Creative Entrepreneurs -- Group Exhibition -- Photography & Shirts -- Amsterdam

2016-2017 -  Loods 5 -- Interior Design & Art Shop -- Affordable Fresh Art -- Photography -- Amsterdam 

2015 --         Local Goods Market (now Makers Market) -- De Hallen -- Market for locally produced (fashion) products -- Shirts -- Amsterdam 

2015 --         Czaar Peter Festival -- Street Festival/market with local shops & products -- Shirts -- Amsterdam

2015 --         Pop-Up Store @home -- Shirts -- Amsterdam 

2015-2016 -  Vintage of the Future -- Interior Design Shop -- Solo Exhibition -- Photography -- Amsterdam

2014 --         Bar Moustache -- Cafe/Restaurant -- Solo Exhibition -- Photography -- Amsterdam 

2014 --         Hutspot -- Conceptstore -- Group Exhibition -- Photography -- Amsterdam

2013 --         Qahaw d'Or -- Coffeshop/cafe -- Solo --Photography -- Amsterdam

2005 --        Wolvenstraat -- Cafe/Restaurant -- Solo -- Photography -- Amsterdam 

2004 --        Walls -- Art Gallery -- Group -- Photography -- Amsterdam

2003 --        Special Talents -- Photo competition on behalf of Amnesty International -- Photography -- Amsterdam 

2003 --        Walls -- Gallery -- Group -- Photography -- Amsterdam

2002 --        Scheltema, Staircase Gallery -- Book store -- Solo -- Photography -- Amsterdam 

2002 --        Het Paleis -- Cafe/Restaurant -- Solo -- Photography -- Amsterdam 

2002 --        Foam (Photography Museum Amsterdam) in the Vondelpark -- Outdoor Group Exhibition  -- Photography -- Amsterdam

2001-2002 - Kymzou -- Hairsalon -- Solo -- Photography -- Amsterdam 

 

Sales and Publications

2016 --         Odeon Theatre -- Theatre Cafe --  'New York Skyline/Brooklyn Bridge' photo --  Zwolle -- Sold

2014 --         Private Sale -- Chinese Tea Pot & Book (Shanghai) -- Utrecht -- Sold

2013 --         Private Sale --  'Toronto, Man & Carpark' -- Amsterdam -- Sold 

2004 --        Government Tax office -- Photo printed on large screen/room divider. -- Hoofddorp -- Sold

2002 --        Foam Magazine -- As part of Outdoor Exhibition in Vondelpark -- Amsterdam 

2001 --         Van Doorne Lawfirm -- Advertising Campaign -- Amsterdam -- Commissioned

1999-... --      Several private Sales -- Amsterdam, Blaricum, USA, Paris.